The Watches of Switzerland Group
The largest multi-channel retailer of luxury watches and jewellery in the markets it operates.
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About Us

Established in 2007 The Watches of Switzerland Group is the largest prestige luxury jewellers and timepieces specialist operating in both the UK and USA.

In the UK, we have over 130 showrooms and 5 online transactional websites, comprising of Watches of Switzerland, Goldsmiths, Mappin & Webb, Watchshop and The Watch Hut plus also retail presence with The Watchlab.

The Watches of Switzerland Group also manages 13 dedicated Mono-brand boutiques in partnership with Rolex, TAG Heuer, Omega and Breitling and has leading presence at Heathrow airport with representation in Terminals 2, 3, 4 and 5. The Watches of Switzerland Group is proud to be the UK’s largest retailer for Rolex, Patek Philippe, Cartier, Omega, TAG Heuer and Breitling.

Our Mappin & Webb brand currently holds appointments as ‘Jewellers, Goldsmiths and Silversmiths’ to Her Majesty The Queen and ‘Silversmiths’ to His Royal Highness The Prince of Wales. In 2012, Mappin & Webb’s master craftsman was appointed Crown Jeweller, custodian of the Crown Jewels of Her Majesty The Queen, the greatest honour that can be bestowed upon a jeweller.

Following the acquisition of Mayors Jewellers in Florida and Georgia and the opening of Watches of Switzerland and the management of the Rolex Mono Boutique in the Wynn Las Vegas, The Watches of Switzerland Group has established itself in the US market place with brands such as Rolex, Cartier, TAG Heuer, Omega and Breitling.

The Watches of Switzerland Group prides itself on being the authority in prestige jewellery and timepieces retailing in both the UK and USA and with points of difference including an unrivalled product range, in house bespoke designs, excellent brand relations and the client experience provided across our retail portfolio.

The Watches of Switzerland Group has been transformed since the business was acquired by Apollo – a leading global alternative investment manager – in 2012, through continual investment in the store portfolio, and technical infrastructure, this expansion will continue with the opening of Watches of Switzerland in New York, the first in late 2018 at Greene Street in Soho and in 2019 we will be opening in Hudson Yards, Manhattan which is the largest private retail estate development in the history of the United States.

Luxury Brand Partners

Latest News

6th August 2018
Chairman Appointment and Change of company name to The Watches of Switzerland Group
24th October 2017
Aurum Holdings acquires USA Jeweller
29th November 2016
Watches of Switzerland announces first US showroom in New York’s Hudson Yards