About Us

Established in 2007 The Watches of Switzerland Group is the largest prestige luxury jewellers and timepieces specialist operating in both the UK and USA.

In the UK, we have over 130 showrooms and 5 online transactional websites, comprising of Watches of Switzerland, Goldsmiths, Mappin & Webb, Watchshop and The Watch Hut plus also retail presence with The Watchlab.

The Watches of Switzerland Group also manages 13 dedicated Mono-brand boutiques in partnership with Rolex, TAG Heuer, Omega and Breitling and has leading presence at Heathrow airport with representation in Terminals 2, 3, 4 and 5.  The Watches of Switzerland Group is proud to be the UK’s largest retailer for Rolex, Patek Philippe, Cartier, Omega, TAG Heuer and Breitling.

Our Mappin & Webb brand currently holds appointments as ‘Jewellers, Goldsmiths and Silversmiths’ to Her Majesty The Queen and ‘Silversmiths’ to His Royal Highness The Prince of Wales.  In 2012, Mappin & Webb’s master craftsman was appointed Crown Jeweller, custodian of the Crown Jewels of Her Majesty The Queen, the greatest honour that can be bestowed upon a jeweller.

Following the acquisition of Mayors Jewellers in Florida and Georgia and the opening of Watches of Switzerland and the management of the Rolex Mono Boutique in the Wynn Las Vegas, The Watches of Switzerland Group has established itself in the US market place with brands such as Rolex, Cartier, TAG Heuer, Omega and Brietling.

The Watches of Switzerland Group prides itself on being the authority in prestige jewellery and timepieces retailing in both the UK and USA and with points of difference including an unrivalled product range, in house bespoke designs, excellent brand relations and the client experience provided across our retail portfolio.

The Watches of Switzerland Group has been transformed since the business was acquired by Apollo – a leading global alternative investment manager – in 2012, through continual investment in the store portfolio, and technical infrastructure, this expansion is continuing with the opening of  Watches of Switzerland in New York, in November 2018 at Greene Street in Soho and in 2019 we will be opening in Hudson Yards, Manhattan which is the largest private retail estate development in the history of the United States.



Our Vision




Our Values

Our company values are central to achieving our Vision. They create a framework for how we operate and therefore how we will achieve our goals. The Watches of Switzerland Group Values help create a unique culture that supports, empowers and develops our people. We ensure that our colleagues are constantly recognised and rewarded for displaying the Values.





VibE is our award winning recognition website, designed to be a simple, meaningful way to acknowledge the ways that our colleagues live The Watches of Switzerland Group Vision & Values. Colleagues and Managers across the country can recognise each other’s achievements easily using VibE which can be accessed from any online device.

VibE supports our philosophy of recognising colleagues who achieve results by demonstrating The Watches of Switzerland Group Values: We are a Team, We do the Right Thing, We are Enthusiastic, We strive for Excellence, We are Dedicated and finally, We Care.




RJC Membership

The Watches of Switzerland Group is a certified member of the Responsible Jewellery Council. To view our certificate, please click here.