Our Brands

We are proud to own some of the worlds leading luxury jewellery and watch specialist retail brands:



Watches of Switzerland (UK and USA)


Our world is inspiring, contemporary and exciting. A place where luxury prevails and our clients’ needs are central to everything we do. Finding the luxury timepiece for our clients is what makes us tick, and thus we endeavour to make our showrooms and the service within them extraordinary. Our experts are on-hand in our showrooms for everything, from finding the luxury watch to suit, to revealing some of the latest pieces from the world’s most prestigious brands including Patek Philippe, Rolex, Breitling, Jaeger-LeCoultre, IWC, Omega, Blancpain, Audermars Piguet, Tudor, Hublot and many more.

Founded in 1924, Watches of Switzerland has been retailing the world’s finest watches for over 90 years. The Company began trading as a mail-order business under the name G & M Lane on Ludgate Hill, and now has 15 showrooms in leading retail destinations across the UK, including London, Manchester, Glasgow, Birmingham, Brighton and Cardiff. We also have a strong presence in Terminals 2, 3, 4 and 5 at Heathrow Airport including 3 independent Rolex Boutiques.

In July 2014 we launched our “Golden Triangle” with the opening of our flagship showroom at 155 Regent Street, Europe’s largest showroom devoted to luxury watches – a feat of both staggering design and horological excellence – followed by the launch of our showroom in Oxford Street in October 2015 and Knightsbridge in June 2016, resulting in the completion of our “Golden Triangle”.

We have bespoke VIP services that allow our clients to book an appointment to view selected pieces, in an environment tailored to their own personal needs. We also offer an all-encompassing suite of watch servicing and repairs to ensure that needs are fully catered for, with expert guidance throughout.  Our marketing focus is on CRM and digital and we are proud to be leading the industry with our Calibre publications.

In 2017 Watches of Switzerland went international opening its first showroom and taking over the management of the Rolex Boutique at the Wynn resort in Las Vegas. Since then a new Watches of Switzerland showroom opened in November 2018 at Greene Street in Soho and in 2019 we will be opening in Hudson Yards. In the Wynn Las Vegas we relocated our Watches of Switzerland showroom to the Wynn Esplanade and in addition to the Rolex Boutique also manage the Omega and Breitling Boutiques in the Wynn Plaza.



Mappin & Webb (UK Only)


Mappin & Webb has been a cornerstone of British high society for over 240 years, and has an undisputed reputation for excellence in the craftsmanship of silverware and fine jewellery. Granted a Royal Warrant by Her Majesty Queen Victoria in 1897, the Company has held a Royal Warrant to each succeeding monarch and currently holds appointments as ‘Jewellers, Goldsmiths and Silversmiths’ to Her Majesty The Queen and ‘Silversmiths’ to His Royal Highness The Prince of Wales. Renowned for combining extraordinary craftsmanship, exquisite materials and contemporary design, Mappin & Webb encompasses everything from fine jewellery and watches, to elegant silverware, tableware, glassware and bespoke lifestyle accessories.

In 2012, Mappin & Webb’s master craftsman was appointed Crown Jeweller, custodian of the Crown Jewels of Her Majesty The Queen, the greatest honour that can be bestowed upon a jeweller. Mappin & Webb has 14 boutiques throughout the British Isles including the flagship boutique at 132 Regent Street, London.

Illustrious clients throughout the decades include Queen of France Marie Antoinette, the last Czar of Russia Nicholas II, Winston Churchill, Charles Dickens, Harry Houdini and Grace Kelly. Part celebration, part exploration, it is a renewed expression of the spirit of discovery that has driven Mappin & Webb for the last two centuries.



Mayors (USA)


Mayors is steeped in a rich heritage, founded by Irving Mayor Getz in 1910 in Cincinnati, Ohio.   In 1937, Irving moved his family and opened the first Mayors store in the heart of downtown Miami’s business district.  When Irving passed away, his son Samuel assumed control and developed Mayors’ reputation as one of the nation’s finest mall jewelry chains — a provider of outstanding client service.  Today, Mayors is one of the most recognised jewellers in the US, operating in the  markets of Florida and Georgia with a portfolio of 17 stores.

Mayors outshines as a premier retailer of luxury goods and service with brands such as Rolex, Cartier, IWC, Omega, TAG Heuer, Mikimoto, Bulgari, Messika and Roberto Coin, as well as our own collections of bridal, diamond and gold jewellery.

Having successfully retailed since 1910, Mayors takes pride in its products, rich history and reputation for maintaining long lasting relationships with many clients, sharing in the most memorable of moments.

Mayors is about to go through a major transformation of the Mayors branding and identity as well as its bridal and diamond jewellery ranges, this will coincide with the launch of a leading edge transactional website.

Mayors head office located in Fort Lauderale has also become The Watches of Switzerland Group USA Head Office to support the expansion plans in New York and Las Vegas.



Goldsmiths (UK Only)


Goldsmiths is a business with more than 230 years of tradition and experience. Our first showroom opened in Newcastle in 1778, and it’s still trading today on the very same site.

There have been many notable achievements for Goldsmiths. We were the jewellers who made the Rugby League Trophy, and we were the UK’s first appointed stockist of Rolex watches.

Today, Goldsmiths is the one of the leading quality jewellers in the UK with over 90 showrooms in every major town and city from Aberdeen to the south coast, as well as four in Northern Ireland selling fine jewellery and diamonds, including exclusive brands Jenny Packham and Mappin & Webb.  Within the market place we position 25 of our stores as Luxury Goldsmiths and 67 as Premium Stores to ensure a differentiating and relevant approach according to location.

Our online transactional website is seen as leading edge within the industry and we are proud to manage and run 9 mono boutiques on behalf of Omega, Brietling and Tag Heuer.

We also operate the largest distribution network for Rolex, Omega, TAG Heuer and many other reputable watch brands. The Goldsmiths Servicing & Repairs offer employs more watchmakers than any other UK High Street Retailer with onsite watchmakers available at a number of our stores.

Customer Experience is at the heart of everything we do.





Established in 2007 Watchshop is an online retailer stocking globally desirable fashion, classic and premium brands. Acquired by The Watches of Switzerland Group in 2014, Watchshop is now a leader in the UK online watch market with a 30% market share.

With an annual fulfilment of over half a million orders and growing, Watchshop has a pan European operation spanning multiple countries including France, Germany, Poland, Sweden and The Netherlands. With the recent European expansion, Watchshop now have an on-site multilingual customer service team who are able to interact with customers on several platforms including phone, email and social media.

With a digital and supply chain operation designed to handle multiple e-commerce platforms coupled with a first class support team, Watchshop are able to deliver an express fulfilment capability not only in the UK but internationally. Orders placed using this service will arrive in Europe within one working day and the rest of the world within two – six working days.



The Watch Hut (UK Only)


The Watch Hut is an established retailer of renowned Luxury, Fashion & Classic Watch Brands.

Established in 2005, our team have worked tirelessly over many years to curate a truly global range of Watches that are personally selected to both meet & exceed your ongoing needs & aspirations. We are proud to be a fully accredited partner of all the Brands we present on our site.

Unsurprisingly Technology is at the forefront of what we do, and as such we pride ourselves in offering all of our customers a trusted, secure, industry leading experience online that supports both their research and ultimate purchase decision.

We believe that all of these factors combine to make The Watch Hut a truly premier, global destination for watches online.



The Watch Lab (UK Only)


Brothers Jonathan and Jeremy Barker opened the first branch of The WATCH Lab in Liverpool in October 2000. From day one they employed a Rolex Accredited Watchmaker to set the standards for all of their watch repairs tapping into a marketplace wide open for someone at last to ‘do-the-job-properly’. Within 12 months they had opened further branches in Leeds and Preston. On 1st April 2016 The WATCH Lab was bought by The Watches of Switzerland Group.

Now operating nationally in over 20 prime locations from Glasgow to Southampton, The WATCH Lab has come a long way. With accessible repair labs for a large percentage of the UK population and a trusted postal service, it is now easy to get watches repaired.